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Home » Conversion Optimisation Certification Exam » Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Last Updated on 1 month by School4Seo Team

The statistic that Jensen should use to convince the executive leadership of GlobalMovers.com to make site speed a priority is search ranking.

  • Average page views
  • Daily referrals
  • Average daily visitors
  • Search ranking

The correct answer is: Search ranking

Explanation: Given those four options, the best choice is search ranking.

While conversion rate or bounce rate would be ideal, among the provided options:

Search ranking directly relates to website performance and visibility, which is a concern for executives. Improved site speed positively impacts search ranking, which in turn can lead to increased traffic and potential revenue.

Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. She should use Search Ranking to convince the executive leadership of GlobalMovers.com to make site speed a priority. Google Search considers user experience criteria such as how quickly pages load as factors for ranking in results.

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