All updated questions and answers of Conversion Optimisation Certification Exam.
A key characteristic of a user-focused organization is building relationships between teams like marketing and product.
The statistic that Jensen should use to convince the executive leadership of GlobalMovers.com to make site speed a priority is search ranking.
The advice to give Martha to improve the marketing effectiveness of her website is to focus on changes that enhance user satisfaction.
The way performance presents an opportunity for mobile devices in marketing is that building thoughtful, simpler interfaces can help improve speed and performance across all device types.
The site marketer for OutdoorMan.com must provide a very welcoming experience for Forrest to ensure a good first impression when he visits the site after clicking a Google search link for a barbecue grill.
To identify opportunities for improving FuelCoach’s mobile conversion rate (mCvR), Ricardo should take the action of comparing the desktop conversion rate to mCvR.
A suitable question to encourage cross-functional collaboration between FusionTactics’s teams is: “Do web and app teams have aligned goals and strategies?”
A factor that’s likely slowing down the performance of the TravelTheWorld.com website, which Harper is responsible for as a marketer, is videos, as they require higher bandwidth, increase load time, and can negatively impact the overall user experience.
The Google service that can easily test the effectiveness of the new personalization features on NewYorkCourier, a New York-based courier company, is Optimize 360.
The method of user personalization demonstrated by FishyFishy.com, where a user clicks on a web ad offering a 25% discount and is directed to a web page with information about the offer, is delivering a relevant landing page.
One factor that the product managers and developers for MoveMyStuff.com should consider in choosing responsiveness metrics is using real-world results instead of lab-testing results.
To improve the user experience of LogoMaker.com, Bartholomew should focus on navigation and landing pages.
Conversion rate optimization (CRO) is important because it takes the goal of delivering a great user experience and turns it into an operational strategy for the business.
The primary marketing goal for the PoliticalNews.com website should be to present the brand as if the customer walked into a store, ensuring a seamless and engaging user experience.
The question that fits within the PIE framework criteria for deciding which projects within Tramly are worth testing, as Marisa is tasked with, is: “How valuable is the traffic to this page?” This helps prioritize optimization efforts based on potential impact.
The insights that are part of quantitative research when it comes to conversion rate optimization (CRO) for Jill’s business, Stovesy, include user insights.
Jessie’s experience of receiving directions to a nearby outdoor supply store based on her mobile search for fly fishing gear is an example of using known user signals.
The plan type that Gerald created for LaughItUp.com, ensuring that site responsiveness metrics do not fall below a certain level, is a performance budget.
The long-term maintenance program that can help Santiago and the developer team at FixMyCar.com limit certain metrics that affect performance, as their site speed has regressed significantly over time, is a performance budget.
The recommended action for Nelson to gain the support of WorldTrend’s leadership in building a strong, more user-focused organization is showing benchmark data across the competition.
The tool that can be used to measure the effectiveness of the landing page for USTours.us and determine if it is causing low online sales is the Google Ads landing page report.
If Vicky successfully increases the mobile conversion rate (mCvR) for RelicsComics while everything else remains the same, the expected changes in their Google Ads account would be an increase in conversions and revenue.
The PIE framework that Susie, the business owner of GooeyChewy, can use to prioritize her time in conversion rate optimization consists of three criteria: Potential, Importance, and Ease.
The phases of the user journey described as the “messy middle” include the exploration and evaluation phase.
The relative mobile conversion rate (rel mCvR) for UplandHut, which Claudia wants to calculate to quantify the impact of her mobile experience improvements, can be determined by dividing the mobile conversion rate by the desktop conversion rate.
Two benefits of moving ChickenChef.com to a progressive web app (PWA) platform are that it works on flaky connections and is accessible from the phone’s home screen.
SweetFizz integrate their testing platform with their app analytics to quickly and easily identify problem areas.
SweetFizz integrate their testing platform with their app analytics to quickly and easily identify problem areas.
Jellyish integrate their testing platform with their app analytics to quickly and easily identify problem areas.