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Home » Conversion Optimisation Certification Exam » You are designing a mobile website for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com website, what should be the primary marketing goal?

You are designing a mobile website for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com website, what should be the primary marketing goal?

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  • That site users leave positive reviews about products on the site
  • To show a price comparison with competitor sites
  • To track the products the customer views and the time spent on the site
  • That the mobile experience should resemble a good conversation

The correct answer is: That the mobile experience should resemble a good conversation

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From start to finish, a positive mobile experience should resemble a good conversation. A good conversation should end with each person getting what they need, followed by a smooth wrap-up and goodbye.

You are designing a mobile website for a company called, HairCutters.com. It’ll be the primary showcase of their hair care products. The website’s design must include access through mobile devices. To make sure that customers have a good experience with the HairCutters.com website, the mobile experience should resemble a good conversation.

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