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Home » Conversion Optimisation Certification Exam » Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?

Last Updated on 3 days by School4Seo Team

The PIE framework that Susie, the business owner of GooeyChewy, can use to prioritize her time in conversion rate optimization consists of three criteria: Potential, Importance, and Ease.

  • Presentation, Indicators, and Estimation
  • Production, Interest, and Engagement
  • Performance, Inspection, and Evaluation
  • Potential, Importance, and Ease

The correct answer is: Potential, Importance, and Ease

Explanation: Potential, Importance, and Ease are the criteria of the PIE framework.

The PIE framework helps prioritize CRO efforts. Potential assesses the improvement magnitude. Importance reflects the traffic volume to the page. Ease considers the implementation difficulty. This framework allows Susie to focus on high-impact, high-traffic, and easy-to-implement changes. By rating each element on these criteria, she can identify the most valuable areas to optimize first, maximizing her limited time. This method ensures she focuses on the most effective changes.

Read more about PIE Framework

Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. The PIE prioritization framework was originally designed by WiderFunnel Founder, Chris Goward, to prioritize A/B test target areas.

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