Home » Conversion Optimisation Certification Exam » The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. What’s the name of the metric that you should look for?

Last Updated on 5 years ago by School4Seo Team

  • Scroll depth
  • Pages per session
  • New subscribers
  • Bounce rate

Correct answer is: Bounce rate

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The marketing team for your company’s website expresses concern about why it’s not meeting its revenue goals. The effectiveness of the landing page is under question. You’re tasked with analyzing the percentage of people who go to the landing page and do nothing. You should look for the bounce rate metrics to analyse the effectiveness of landing page.

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