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Home » Campaign Manager 360 » A new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?

A new client asks you about their video ad creatives options while you’re working with them to set up a video advertising campaign through Campaign Manager 360. What options do you tell them they have?

When setting up a video advertising campaign in Campaign Manager 360, you can use in-stream video and in-stream video redirect creatives to serve video ads effectively.

  • In-stream video and bumper video
  • In-banner video and out-stream video
  • In-text video and out-stream video
  • In-stream video and In-stream video redirect

The correct answer is: In-stream video and In-stream video redirect

Explanation: Campaign Manager 360 supports different types of video ad creatives. In-stream video creatives consist of a single video and do not include interactive elements. In-stream video redirect creatives, on the other hand, allow Campaign Manager 360 to track externally hosted video ads by linking to a specified VAST URL instead of directly uploading assets. Another format, VPAID (Video Player-Ad Interface Definition), enables interactive video experiences but requires additional setup in Studio. In-stream video and in-stream video redirect creatives can be added directly to Campaign Manager 360 and served through pre-fetch placement tags for efficient ad delivery. (support.google.com)

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