To monitor purchases across both in-app and mobile web platforms for your new games app client, you should utilize Instant Reporting in Campaign Manager 360, focusing on the total conversions metric.
- You should check on the Path to Conversion Report with total revenue metric
- You should check on the Multi-device Report with cross screen conversion metric
- You should check on the Reach Report with impression reach metric
- You should check on the Instant Report with total conversions metric
The correct answer is: You should check on the Instant Report with total conversions metric
Explanation: Instant Reporting in Campaign Manager 360 provides immediate access to performance data, eliminating the need to wait for traditional report generation and download processes. This feature is particularly beneficial for quick performance checks, ad-hoc analyses, and routine evaluations of common dimensions and metrics. By configuring an Instant Report to include the total conversions metric, you can promptly assess the number of purchases resulting from your client’s ads across both in-app and mobile web platforms, facilitating timely and informed decision-making. support.google.com/campaignmanager