Home » Amazon Ads Campaign Optimization » You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?

You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?

FireTV campaign reports track Sponsored Display performance—letting advertisers monitor engagement metrics and optimize display ad results for FireTV campaigns.

  • Sponsored Products performance
  • Sponsored Brands performance
  • Sponsored Display performance

The correct answer is: Sponsored Display performance

Explanation: A FireTV campaign report in the advertising console measures Sponsored Display performance. This report includes metrics such as impressions, clicks, click-through rates, and other engagement data for Sponsored Display ads running on FireTV, helping advertisers evaluate and optimize their campaigns specifically for this device and format.

Reference:  https://advertising.amazon.in/help/GZ9P3HZ3B4LQMNT9

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