Amazon DSP reporting covers only DSP-purchased ads, while AMC reporting includes DSP ads, sponsored ads, and advertiser-owned datasets for comprehensive analytics.

• Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads
• Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes advertiser-owned datasets
• Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets

The correct answer is: Amazon DSP reporting includes ads purchased through Amazon DSP, while AMC reporting includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets

Explanation: Amazon DSP reporting scope is limited to ads purchased through Amazon DSP (such as display and video ads served across Amazon’s network and partner sites). By contrast, Amazon Marketing Cloud (AMC) reporting is much broader—it includes ads purchased through Amazon DSP, sponsored ads (like Sponsored Products and Sponsored Brands), and advertiser-owned datasets (such as CRM, sales records, or other first-party data). This expanded scope lets advertisers analyze performance holistically across multiple campaign types and custom data inputs, giving deeper insights into the entire consumer journey and marketing impact.

Reference: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/overview