Last Updated on 1 month by School4Seo Team
Broad match is best practice that should be used as the default match type to which all keywords are assigned.
- Negative match
- Exact match
- Phrase match
- Broad match
The correct answer is: Broad match
Explanation: Broad match is the default match type to which all keywords are assigned.
When you add a keyword without specifying a match type, Google Ads automatically assigns it broad match. This match type allows your ads to appear for searches that include misspellings, synonyms, related searches, and other relevant variations. While broad match offers the widest reach, it can also lead to less targeted traffic. Therefore, it’s crucial to review and refine keyword match types for optimal campaign performance.
When you create keywords in Google Ads, the default match type assigned is Broad match. It is the most extensive match type and doesn’t require the specification of any other match type like exact match, phrase match, or a negative match type. The syntax for Broad match is straightforward, requiring only the input of the keyword itself.