Last Updated on 12 months ago by School4Seo Team
If you’re creating keywords in a Google Ads campaign, their default match type is broad match.
- Phrase match
- Exact match
- Negative match
- Broad match
The correct answer is: Broad match
Explanation: Broad match is the default match type assigned to all created keywords in Google Ads. Its comprehensiveness allows your ads to show on a wider range of user searches without needing to specify any other match type such as exact match, phrase match, or a negative match type. To use broad match, you simply input the keyword as it is, without any additional syntax.