Last Updated on 1 year ago by School4Seo Team

If you’re creating keywords in a Google Ads campaign, their default match type is broad match.

• Phrase match
• Exact match
• Negative match
• Broad match

The correct answer is: Broad match

Explanation: Broad match is the default match type assigned to all created keywords in Google Ads. Its comprehensiveness allows your ads to show on a wider range of user searches without needing to specify any other match type such as exact match, phrase match, or a negative match type. To use broad match, you simply input the keyword as it is, without any additional syntax.