- Manually optimize campaigns across channels with insights into performance drivers
- Use AI to allocate budget to specific channels, such as Search and YouTube.
- Create the opportunity for advertisers to build and manage individual text, image, and video ads
- Promote a product or service across nearly all Google Ads inventory with a single campaign
The correct answer is: Promote a product or service across nearly all Google Ads inventory with a single campaign
Explanation: A Performance Max campaign operates across virtually the entirety of Google Ads inventory, simplifying ad placement while maximising reach. This strategy enables the campaign to connect with a broader audience, potentially attracting new consumers. Additionally, Google’s real-time consumer insights enable the campaign to appear at opportune moments, further enhancing the potential to attract and convert new customers for the advertiser’s specific goals.