Last Updated on 3 years by School4Seo Team

You can use audience targeting to show your ads to:

• specific websites, based on specific interests
• groups of websites, based on specific interests
• specific groups of people, based on their location
• specific groups of people, based on their interests

The correct answer is: Specific groups of people, based on their interests

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Explanation: You can use audience targeting to show your ads tospecific groups of people, based on their interests. Audiences: Depending on your advertising goals, you can choose the audience that best matches your customers. To drive brand awareness, use affinity audiences to reach TV-like audiences on a broad scale. To reach as many potential customers as possible with an affinity for a specific product area, you might try adding custom affinity audiences. To reach specific audiences actively shopping for a product or service, use in-market audiences instead.
Read more here: https://support.google.com/adwords/answer/2404191?hl=en