- Google Analytics IQ Exam – All Q&As
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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
Correct answer is:
Explanation: In the Multi-Channel Funnel Reports, all the channels are credited according to the roles they play in conversions—how often they assisted and/or completed sales and conversions.
Read more here: https://support.google.com/analytics/answer/1191180