Last Updated on 6 years by School4Seo Team
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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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How could an advertiser determine the most profitable keywords within a campaign?
- Identify the keywords with the highest clickthrough rates (CTRs).
- Compare the total clicks to total conversions for each keyword in the account.
- Identify the keywords with the lowest “first page bid estimates.”
- Compare the costs accrued by each keyword with the conversion data for that keyword.
The correct answer is:
- Compare the costs accrued by each keyword with the conversion data for that keyword.
Explanation: Profitability is calculated at the conversion level for a given product or service.
Read more here: https://support rel=”nofollow”.google.com/partners/answer/2796444?hl=en
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