Last Updated on 1 year by School4Seo Team

To both drive conversions and track how those conversions influence user responses, you should set up custom channel groupings in Search Ads 360, along with a data-driven attribution model.

• Set up automated channel groupings.
• Set up keyword groupings.
• Set up multichannel groupings.
• Set up custom channel groupings.

The correct answer is: Set up custom channel groupings

Explanation: Data-driven attribution in Search Ads 360 is capable of creating automated channel groupings based on typical structures used by most advertisers in their Search campaigns. These groupings usually include a mix of both upper and lower-funnel keywords. Automated channel groupings can be particularly useful if you frequently modify or add new keywords to your campaigns and lack the time to consistently apply labels with each addition. This approach allows for more efficient management and analysis of how different keywords and campaign elements contribute to driving conversions and engaging users.

Chapter 17: Use Data-Driven Attribution in Search Ads 360

Read more here: https://support.google.com/searchads/answer/7324691