The benefit that isn’t provided by linking Google Analytics 4 and Google Analytics for Firebase is serving the right app ads on desktop and in YouTube Living Room.
- Anonymized IP addresses let you control data retention periods and disable data collection when required.
- Use event data you capture for app installs and conversion tracking.
- Improve your bid strategies in Google Ads.
- Serve the right app ads on desktop and in YouTube Living Room.
The correct answer is: Serve the right app ads on desktop and in YouTube Living Room
Explanation: Linking Google Analytics 4 and Google Analytics for Firebase does not specifically provide the capability to serve app ads on desktop and in YouTube Living Room. The primary benefits of linking these tools include using event data for app installs and conversion tracking, anonymized IP addresses for data control, and improving bid strategies in Google Ads. These capabilities enhance measurement and optimization within the app ecosystem, not directly across desktop or YouTube Living Room environments.
Reference article: Measure Data Accurately and Evolve Your Strategy