Last Updated on 1 month by School4Seo Team
The method of user personalization demonstrated by FishyFishy.com, where a user clicks on a web ad offering a 25% discount and is directed to a web page with information about the offer, is delivering a relevant landing page.
- It uses given information.
- It implements dynamic scripting.
- It implements mobile deep linking.
- It delivers a relevant landing page.
The correct answer is: It delivers a relevant landing page.
The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. A savvy marketer would make sure the landing page for that ad is relevant to the user’s search.
Too often, however, a search will lead a user to a category page or a homepage that doesn’t match what they want. Let’s see what it looks like if a landing page is personalized for a user like Sofia, presenting dynamic content that matches what she’s looking for.