Home » Mobile Experience Certification Exam » Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?
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Rachelle is new to conversion rate optimization but is eager to get started. Which of the following steps should be her first priority?

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Rachelle’s first priority should be identifying the areas of opportunity using data and user feedback.

  • Implementing an A/B test on the homepage
  • Speaking to the developer team about implementing changes
  • Creating a hypothesis to test based on her preferences
  • Using data and user feedback to identify areas of opportunity

Correct answer is: Using data and user feedback to identify areas of opportunity

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Rachelle’s first priority should be identifying the areas of opportunity using data and user feedback in order to to get started with conversion rate optimization.

Read more about conversion rate optimization here.

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