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Conversion rate optimization – Identify opportunities through research to improve conversion rate

Conversion rate optimization (CRO) is the practice of testing and implementing opportunities and improvements on an ongoing basis, with the goal of increasing conversions and return on investment.

Conversion rate optimization is a process to increase the number of conversions. These conversions can be sign-ups, leads, subscriptions, click on any particular event or button and monetary transactions.

Conversion rate optimization (CRO) is the practice of testing and implementing site or app enhancements on an ongoing basis, with the goal of increasing conversions and return on investment.

When you start focusing on customer’s experience with your app and website, you move one step towards the optimization. Identification is the most important task to this process. Until you know what is to be optimized, you can’t start it. Identify the problems your customers are facing to complete these conversions.

90% of firms say their CRO program is either “extremely valuable” or “valuable” to achieving their organization’s strategic goals. Source

Process of conversion rate optimization

Prioritize

Before you start optimizing and making changes, understand what is the on the priority. Because this process takes some time. Start optimization with high priority goals. Before increasing the number of users, your priority can be improving the checkout process for the existing customers. Set your priority cautiously and consciously.

Identify opportunities

The key to identifying opportunities is research.

  • Check your analytics data
  • Understand user behavior
  • Funnel visualization can be helpful to understand the user journey and obstacles.
  • Check their pattern to access your app and website
  • Identify how much time they are spending on your app and website
  • Take feedback from real users. Ask your users about their experience and find ara of improvement

You can check n number of metrics and dimensions to identify the opportunities. Find the scope of improvements. There are several tools that can help you identify the opportunities. Google optimize and Firebase A/B testing tool are one of them.

Test and keep testing

Test your changes, identify the best option. This comes with persistence. Keep testing with your property. See the impact of every test on your conversions cumulatively.

Implement successful results

Implementation is the last task of CRO process. Don’t just stop here. Keep getting insights from the data. Still, you can find the weak spots.

Conversion rate optimization (CRO) is the practice of testing and implementing opportunities and improvements on an ongoing basis, with the goal of increasing conversions and return on investment.

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