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Google optimize – A free tool to test your website’s user experience and changes before rolling out


You can use the Google Optimize tool to create personalized experiences and run various types of website tests. There is no fee to use this tool. It is absolutely free.

Google optimize is integrated with Google Analytics and helps you understand the statistics from your website. Using this tool, you understand how your website can be improved to achieve the business goals. To test mobile apps, there is a Firebase testing tool.

You can run testing on your website’s content and learn about the best working content or effective UI changes. You can run A/B testing, Multivariate testing and redirect testing using this optimization tool.

This tool helps you tailor a compelling experience. You can customize your website experience to suit each type of audience. Using this tool can help you understand what suites better for your customers. Google optimize can be used with Google Ads and your own marketing campaign.

Types of testing done under this tool

A/B testing: This helps you test multiple versions of the same web page to learn which page works best for your users. You can understand that which page design is converting more or what font and colour theme is helping achieve business goals. You DO NOT host two different pages.

Multivariate testing: This allows you to test page elements to see which combination works better for your customers. You analyze that which headline converts more, or which side of form is generating more leads, or what button colour is getting more attention.

Split URL testing: This is also called a redirect test. This is a type of A/B test that lets you test separate pages against each other. With redirect tests, the test variants are identified by URL and you get to know which version of landing page is most useful when testing two very different landing pages.

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Server-side experiments: Create and deploy your own variants on your own system. You can still use Optimize to view reports and determine a winner. In the standard implementation of Google Optimize experiments, the browser executes JavaScript in the web page to determine which variant to serve. These experiments, while easy to implement, are limited to client-side changes, for example, changing the style or position of an element on a rendered web page.

In a server-side experiment, your code must perform all the tasks that Optimize handles in a client-side experiment. For example, your code will target audiences and consistently serve the appropriate variant to each user. You only use the Optimize interface to create experiments, set objectives, create variants, and view reports. See this guide to know about implementation process.

Additional Simultaneous Experiments (Optimize 360 Only): You can run up to 100 experiments with Optimize 360, at a time to test anything and everything on your site efficiently.

Personalize experience: You can deliver better personalized experiences to your customers using this tool. You can quickly launch the winning version of your sit. Optimize enables you to run website experiments to determine what converts best with your visitors. Once you discover what’s relevant to their interests – and what’s most likely to achieve your objectives – Optimize can serve personalized experiences that promote engagement and improve conversions.

Optimize allows you to test a hypothesis by running website experiments, Deploy the leading variant permanently and Personalize your website to create the best experience for your visitors.

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