Last Updated on 1 month by School4Seo Team
The relative mobile conversion rate (rel mCvR) for UplandHut, which Claudia wants to calculate to quantify the impact of her mobile experience improvements, can be determined by dividing the mobile conversion rate by the desktop conversion rate.
- By dividing the desktop conversion rate by the mobile conversion rate
- By multiplying the mobile conversion rate by the desktop conversion rate
- By multiplying the desktop conversion rate by the mobile conversion rate
- By dividing the mobile conversion rate by the desktop conversion rate
The correct answer is: By dividing the mobile conversion rate by the desktop conversion rate
Explanation: Dividing the mobile conversion rate by the desktop conversion rate calculates the relative mobile conversion rate (rel mCvR).
This metric compares mobile performance to desktop, providing a relative measure of mobile effectiveness. A rel mCvR below 1 indicates mobile underperformance, while above 1 shows better mobile performance. This helps Claudia demonstrate the impact of her improvements by showing how mobile conversions change relative to desktop. It provides a quick way to see how mobile is performing in comparison to desktop. This helps to identify areas for future optimization.
Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia’s work has had. Claudia can calculate rel mCvR for UplandHut by dividing the mobile conversion rate by the desktop conversion rate.