Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?

  • Having the marketer take sole responsibility of making user-centric design
  • Having each team measure different key performance indicators (KPIs)
  • Investing heavily in developer resources
  • Building relationships between teams like marketing and product

The correct answer is: Building relationships between teams like marketing and product

Amelia is determined to convert their business, Geogenics, into a user-focused organization. Building relationships between teams like marketing and product is a key characteristic of a user-focused organization. User-focused organizations become successful by breaking down silos, implementing a continuous cycle of testing, and sharing responsibility for the user experience. Marketers can help develop a user-focused organization by securing executive leadership, establishing user-centric KPIs, and communicating standards across teams. 

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