Last Updated on 3 years by School4Seo Team
Using negative keywords, specific keywords and using Search Terms report to reach the right customers can improve your conversion rate.
- Don’t use negative keywords
- Use negative keywords to further refine audience traffic
- Use specific keywords for better conversion rates
- Use the Search Terms report to reach the right customers
Correct answers are: Use negative keywords to further refine audience traffic, Use specific keywords for better conversion rates and Use the Search Terms report to reach the right customers
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Once you’re able to measure your conversions, you can then focus on improving your conversion rate. There are several things you can do to improve your conversion rate. You can use specific keywords for better conversion rates. Specific keywords often tend to have a better conversion rate than general keywords.
You can use the search terms report to reach the right audience. Google Ads shows you how well your individual keywords are doing, but it can also show you the exact words that your customers searched for when your ad showed up. You can view this list of terms in the Search Terms report.
You can use negative keywords to further refine audience traffic. When you use negative keywords, your ad won’t show up when people search for those specific keywords.
- Learn more here: https://skillshop.exceedlms.com/student/path/18330-google-ads-measurement-certification
- Fifth Chapter: Analyze and Optimize with Conversion Data
- Sub-Chapter: Optimize with the data