The attribution settings that govern conversions in the Conversion Performance Report in the Advertising workspace of Google Analytics are the property level attribution settings.

• Data-Driven Attribution
• Last Non-Direct Click Attribution
• Google Ads Attribution Settings
• Property Level Attribution Settings

The correct answer is: Property Level Attribution Settings

The answer Property Level Attribution Settings is correct.

Explanation: In Google Analytics 4 (GA4), the attribution model used for most reports, including the Conversion Performance Report within the Advertising workspace, is determined by the Property Level Attribution Settings. This means that the attribution model you select in the Admin section for your GA4 property (e.g., Data-driven, Paid and organic last click) will govern how conversion credit is assigned across different touchpoints in those reports. Any changes made to this setting will typically apply to both historical and future data in the relevant GA4 reports, providing a consistent view of your conversion performance.

Reference Link: [GA4] Select attribution settings – Analytics Help: https://support.google.com/analytics/answer/10597962

This official Google Analytics Help page explicitly states, “The Attribution settings page lets you choose how Google Analytics assigns credit to different ads, clicks, and other factors before users trigger key events and Google Ads web conversions.” It also details how changing the “Reporting attribution model” in these settings impacts your GA4 reports.