Last Updated on 2 years by School4Seo Team

• Engagement rate
• Reach
• Impression
• Frequency

The Correct Answer is: Frequency

The term ‘Frequency’ describes the count of times a unique user views an ad within a certain period. Frequency capping, available in both Display and Video campaigns, allows the limitation of the number of times ads appear to the same person. For Display campaigns, advertisers can either allow Google Ads to optimize the frequency or manually set a frequency cap to manage the number of impressions on various levels, from the entire campaign to specific ads. Frequency capping, a tool located in your campaign settings, is crucial in managing efficient impressions and preventing ad fatigue among viewers.