Last Updated on 2 years by School4Seo Team
Gail will compare Ads used in identical ways, on the same channels, and directed at the same audience if she wants to improve her ad content by using A/B testing.
- Ads with exposed groups, on the same message, and directed at the same audience.
- Ads with unexposed groups, on the same budget, and directed at the same audience.
- Ads used in brand lift, on the same channel, and directed at the same audience.
- Ads used in identical ways, on the same channels, and directed at the same audience.
The correct answer is: Ads used in identical ways, on the same channels, and directed at the same audience.
Gail should always A/B test ads to find the content of the improved ad in the series that yield the best results. A/B. Gail should compare the ads that are:
1. Used in identical ways
2. On the same channels
3. Directed at the same audience
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Marketing by the numbers
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