Last Updated on 3 years by School4Seo Team
- Bidding Optimization
- Targeting Optimization
- Creative Optimization
- Media mix optimization
Correct Answer is: Media mix optimization
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Felix has used media mix optimization to drive higher number of sales. This practice involves shifting media investment across media channels — moving budgets from lower-performing channels to higher-performing channels in order to improve the overall media performance. For example, if video ads drive sales at a higher ROI than display, a portion of the display budget may be moved to the video ad budget.
- Learn more here: Skillshop Measurement Certification
- Eight Chapter: Evaluate Results and Take Action
- Sub-Chapter: Optimization and automation