If a sneaker brand wants to sell more sneakers but feels that their current audience targeting strategy is limiting their reach to additional consumers at their target CPA/ROAS, the Google AI-powered solution they should use to find additional consumers likely to convert in areas overlooked by manual targeting is optimized targeting.

• Affinity audience targeting
• Custom audiences
• Geographic audiences
• Optimized targeting

The correct answer is: Optimized targeting

The answer Optimized targeting is correct.

Explanation: Optimized targeting in Google Ads is an AI-powered solution specifically designed to help advertisers find new, relevant customers who are likely to convert at their desired CPA or ROAS. It works by looking beyond your manually selected audience segments (which might be limiting reach) and using real-time conversion data and other signals (like keywords on your landing page) to identify and reach additional audiences that Google’s AI determines are most likely to convert for your campaign goals. This allows the sneaker brand to expand its reach efficiently to consumers overlooked by narrow manual targeting.

Reference Link: About optimized targeting – Google Ads Help: https://support.google.com/google-ads/answer/10537509?hl=en This page directly states, “Optimized targeting looks beyond manually-selected audience segments in your campaign to find audience segments that you may have missed to improve the campaign’s performance.” It also mentions its use for campaigns focused on “Sales,” “Leads,” or “Website traffic” goals and its ability to find people most likely to convert based on real-time data.