Indeed, when identifying a marketing channel to test, it is imperative to consider your target audience, your specific goals, and the available resources to create promotional assets.
- Target audience
- Your goals
- KPIs (key performance indicators)
- Available resources to create promotional assets
The correct answers are: Target audience, Your goals, and Available resources to create promotional assets
Explanation: Selecting an appropriate marketing channel to test necessitates a strategic approach. Firstly, understanding your target audience is pivotal to ensure that your marketing efforts are directed where they will be most impactful. Secondly, aligning with your goals ensures that the channel has the potential to fulfill your strategic objectives. Lastly, considering available resources for creating promotional assets is crucial to ensure that the channel can be utilized effectively. These three aspects collectively ensure that the channel tested is not only relevant to the audience but also aligns with organizational capabilities and objectives.
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