A buyer persona is essentially a fictional representation of your ideal customer.
- Your customers
- A fictional representation of your ideal customer
- A summary of your last 10 customers
- People who aren’t a good fit for your business
The correct answer is: A fictional representation of your ideal customer
Explanation: A buyer persona serves as a detailed, yet fictional, representation of a company’s ideal customer. By developing these personas, businesses gain a deeper understanding of their customers and potential customers. This understanding, in turn, allows for the creation of content that is specifically tailored to address the unique needs, behaviors, and concerns of different customer segments. In essence, buyer personas act as a guide, ensuring that marketing and sales efforts are aligned with the preferences and requirements of the target audience.
HubSpot Inbound Marketing Lesson: Getting to Know Your Customer