It is false that you should have at least 3 buyer personas.
- True
- False
The correct answer is: False
Explanation: While it’s beneficial to understand the various segments of your audience, it’s crucial to focus on one buyer persona at a time. A buyer persona is a semi-fictional representation of your ideal customer, grounded in real data and market research. Although different personas might have distinct purchasing paths, concentrating on a single persona allows you to delineate their primary journey more effectively. This approach ensures that the content you create addresses the specific challenges or goals of that persona, thereby influencing their purchasing decision more effectively. It’s essential to tailor your content and strategies to each persona’s unique needs and characteristics.
HubSpot Inbound Marketing Lesson: Creating Content for the Buyer’s Journey