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Home » Grow Offline Sales Certification » You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?

You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?

Last Updated on 2 years by School4Seo Team

For each franchise location with its distinct budget, I recommend setting one campaign per location to ensure efficient budget management and targeted promotions.

  • Set one campaign per region
  • Set one campaign per country
  • Set one campaign per city
  • Set one campaign per location

The correct answer is: Set one campaign per location

Explanation: Managing multiple franchise locations, especially when each has its own promotional budget, requires strategic planning. To achieve precision in budget allocation and promotion, it’s recommended to set one campaign per individual location. Though having more campaigns when feasible is a good approach, this single campaign strategy ensures that each franchisee’s budget is optimized. This method aligns with the best practice of “campaign setup”, allowing for efficient advertising spend and targeted in-store promotions.

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