Last Updated on 1 month by School4Seo Team

A best practice for setting up a Performance Max campaign for omnichannel goals is to segment products by their performance and business goals.

• Segment products by availability and product type
• Include all products from the local product feed
• Include all products from the local product inventory feed
• Segment products by performance and business goals

The correct answer is: Segment products by performance and business goals

Explanation: Performance Max provides an array of innovative insights and reporting tools. These include Audience Signals, Product Listing Groups Reporting, and valuable ‘Insights’ through the Insights Page, alongside Product Diagnosis. Amidst various potential campaign structures, there’s a strategy that stands out: the segmentation of products by performance metrics and specific business objectives. Adopting this approach is key to maximizing the benefits of Performance Max in achieving omnichannel aspirations.