- Putting conversion tracking into place two weeks after a campaign is launched
- Limiting the amount of ad extensions used within an asset group
- Avoiding linking a Google My Business or Google Merchant Center feed
- Utilizing the maximum number of permitted text, image, and video assets
The correct answer is: Utilizing the maximum number of permitted text, image, and video assets
Explanation: When setting up a Performance Max campaign, it’s best practice to utilize the maximum number of permitted text, image, and video assets. The reason being, more assets equate to a greater number of potential ad formats which can be created for various channels and users. It’s recommended to use at least five versions of text and image assets. Doing so leads to stronger ad strength, subsequently leading to better performance. An ongoing practice should be the addition and optimization of asset groups based on ad strength to enhance campaign performance.