If you want to make sure people think about your brand in decision-making moments, the marketing objective you should use for your Google Video campaign is consideration.

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To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?

1. Consideration
2. Awareness
3. Action
4. Perspective

The correct answer is: Consideration

Explanation: When setting up a Google video campaign, if your goal is to make sure people “think about your brand in decision-making moments,” the appropriate marketing objective to select is “Consideration” (often phrased as “Product and Brand Consideration” in Google Ads).

This objective is specifically designed to:

• Encourage potential customers to explore your products or services.
• Build preference for your brand among audiences who are researching or comparing options.
• Drive engagement with your video content, leading to deeper interaction and understanding of your brand’s offerings.

By choosing “Consideration,” Google’s machine learning will optimize your campaign to reach users who are in an active research phase and are more likely to consider your brand when making a purchase decision.

Reference Link:

About Video campaign goals – Google Ads Help: https://support.google.com/google-ads/answer/10197127 This official Google Ads Help page clearly lists “Awareness and consideration” as a campaign goal, and further explains that for Video campaigns, this objective helps “Connect users to your brand using ads designed to drive interactions and engagements” and “Encourage potential customers to consider your brand or products when they’re researching or shopping for products.”