Summary
The advertiser should use Google video partners. It extends video campaigns to approved sites and apps outside YouTube, adding new users and incremental reach with the same creative, targeting and bidding. Enable it under Networks in the campaign settings and monitor results with the Network segment.
Nitin Batra is a Google Video Ads certified professional who plans and manages YouTube and Google video partner campaigns for reach and brand awareness objectives.
Last updated: August 23, 2026
To reach new users on sites and apps beyond YouTube and extend campaign reach, the advertiser should enable Google video partners in the Networks setting of their video campaign.
- Manual bidding
- Ad scheduling
- Granular location targeting
- Google video partners
The correct answer is: Google video partners
Key Takeaways
- – Google video partners is the tool that engages new users outside YouTube and increases campaign reach.
- – It is switched on in the Networks section of video campaign settings and runs the same creative and targeting you already have.
- – Video partner inventory sits on approved third party sites and apps, so it adds incremental unique reach rather than more frequency on the same YouTube audience.
- – Manual bidding, ad scheduling and granular location targeting all control or restrict delivery, so none of them adds new inventory or new users.
Where exactly do I enable Google video partners in Google Ads?
Open the video campaign, click Settings, and expand the Networks section. You will see YouTube search results, YouTube videos and video partners as options depending on the campaign subtype. Tick video partners and save. You can change this at any time without resetting the campaign.
How do I check how much traffic came from video partners rather than YouTube?
Go to the Campaigns or Ad groups table, click Segment, and choose Network. The report then splits impressions, views, CPV, CPM and conversions by network. This is the only reliable way to judge whether partner inventory is delivering at an acceptable cost before you decide to keep it on.
Does adding Google video partners hurt quality or brand safety?
Partner sites and apps go through Google’s inventory quality standards, and your account level brand suitability settings, content exclusions, placement exclusions and inventory type all apply to that traffic. If you want tighter control, set inventory type to Limited and add exclusions. You can also exclude specific placements once you review the Where ads showed report.
Should I run video partners in a separate campaign from YouTube?
Many teams do, and it makes budget control and reporting cleaner because partner CPMs are often lower and can absorb spend quickly. If you keep both in one campaign, segment by Network regularly and watch view rate and conversion quality. Splitting is a practical choice, not a requirement, since the Networks setting already lets you run both together.
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