Home » Google Shopping Advertising Exam Answers » What’s the benefit of conversion tracking?

What’s the benefit of conversion tracking?

  • You can identify the number of potential users who are interested in your product or likely to convert.
  • You can measure conversion data. Conversion tracking is a report that you add to your campaign.
  • You can make decisions based on conversion data and users interested in your product.
  • You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

The correct answer is: You can optimize more effectively because conversion tracking shows you how many sales your campaign has driven.

Conversion tracking shows you how many sales your campaign has driven, which allows it to evaluate performance. Set up conversion value tracking of events, such as online purchases (a preferred source of conversion events), signups, purchases from phone calls, and store visits.

A conversion occurs when an ad click or other interaction with your ad leads directly to a behaviour that’s valuable to you, such as a purchase, newsletter sign-up, phone call, or download.

It’s important to track conversions because they can give you insight into how the performance of your ads and listings relates directly to the success of your business. Conversion tracking can also help identify which ads, listings and keywords are most successful for your business.

Chapter 6 – Unlock the Power of Smart Shopping Campaigns

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