If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • A) Target cost-per-acquisition (target CPA) bidding
  • B) Maximum cost-per-click (max. CPC) bidding
  • C) Enhanced cost-per-click (ECPC) bidding
  • D) Maximum cost-per-acquisition (max. CPA) bidding

The correct answer is:

  • B) Maximum cost-per-click (max. CPC) bidding
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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