Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

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  • Google Display Advertising Exam – All Q&As
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Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should set up conversion tracking.

Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

Read more here: https://support.google.com/adwords/answer/1722022