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Home » Google Shopping Advertising Exam Answers » George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

Last Updated on 3 years by School4Seo Team

Smart Shopping campaigns help George to advertise online and provide the income he needs. Smart Shopping campaigns can be set with a target return on ad spend.


  • George can use Google’s stock photos in his product ads.
  • George can buy a permanent ad slot on a website for a fixed cost.
  • George can opt to only pay for clicked ads.
  • George can set a target return for any amount of spend.
  • Smart Shopping campaigns can buy a permanent ad slot on a website.
  • Smart Shopping campaigns automatically produce long-term profit estimates.
  • Smart Shopping campaigns have an unlimited potential spend each day.
  • Smart Shopping campaigns can be set with a target return on ad spend.

The correct answer is: George can set a target return for any amount of spend.

OR

Smart Shopping campaigns can be set with a target return on ad spend.

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If George has a minimum return goal for his campaign and is worried the spending won’t provide the income he needs, he can also set a target return on ad spend (ROAS) to influence how Google sets bids and deliver ads. Smart Shopping campaigns can be set with a target return on ad spend.

  • Learn more here: Skillshop Shopping Ads Certification
  • Second chapter: Reach More Customers with Shopping Campaigns
  • Sub-Chapter: Simplify campaign management with Smart Shopping campaigns
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