Campaign priority should be used when you advertise:

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  • Google Display Advertising Exam – All Q&As
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Campaign priority should be used when you advertise one product for the same country in multiple campaigns

Explanation: Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High.

Read more here: https://support.google.com/adwords/answer/6275296

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