To the exam conquerors:​

The crown is yours — when it fades, return to the hand that placed it.

Fact: school4seo was started on 26 December 2009

Home » Google Display Advertising Exam » Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?

Last Updated on 1 month by School4Seo Team

The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.


  • Affinity Audiences allow her to reach sports fans who’ve previously visited her website.
  • Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.
  • Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.
  • Affinity Audiences allow her to reach sports enthusiasts.

The correct answer is: Affinity Audiences allow her to reach sports enthusiasts.

Explanation: The compelling reason for Zoe to use Affinity Audiences is that it allows her to reach sports enthusiasts.

Affinity Audiences are designed to reach users based on their long-term interests and passions. For Zoe, this means she can target users who have shown a strong interest in sports in general. This allows her to reach a broad audience of sports fans without needing to target specific sports. This broader approach is ideal for a site catering to diverse sports interests, ensuring her ads reach relevant users and maximizing campaign effectiveness by targeting a large group of enthusiasts.

With Affinity audiences, you can reach TV-like audiences based on a holistic picture of their lifestyles, interests, and passions. She can choose from over 100 segments based on online behavior.

N/A

Leave a Comment

Ads