Last Updated on 4 years by School4Seo Team

• Separate campaigns allow for more accurate location targeting
• Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
• Higher bids required to be successful on the Google Display Network
• Different campaigns settings may be more effective on different networks

The correct answer is: Different campaigns settings may be more effective on different networks

Explanation: Each bid strategy is suited for different kinds of campaigns and advertising goals. For the purposes of bidding, you’ll want to consider four basic types of goals, along with your current campaign settings.
Read more here: https://support.google.com/google-ads/answer/2472725