Last Updated on 8 years ago by School4Seo Team

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• Google Display Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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When an advertiser using viewable cost-per-thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:

• is not affected because the click is automatically filtered out by Google’s invalid click technology
• improves for that placement because the vCPM bid decreases
• improves for that placement because the clickthrough rate (CTR) increases
• is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

The correct Answer is:

• is not affected because clickthrough rate (CTR) is not a factor with vCPM bidding

Explanation: CTR is not a factor with vCPM. But there is a metric Active Viewable CTR That Shows how often people clicked your ad after it became viewable.

Read more here: https://support.google.com/adwords/answer/3499086
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