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Home » Google Display Advertising Exam » What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses

What two main ad formats can be used in a Google Display ads campaign? Select All Correct Responses

Last Updated on 1 month by School4Seo Team

Uploaded Ads and Responsive Display Ad are the two main ad formats that can be used in a Google Display ads campaign.


  • Search Ads
  • Social Ads
  • Uploaded Ads
  • Responsive Display Ad

The correct answers are: 1. Uploaded Ads and 2. Responsive Display Ad

Explanation: The two main ad formats used in a Google Display ads campaign are Uploaded Ads and Responsive Display Ads. Uploaded ads are static images or HTML5 ads created by the advertiser and uploaded directly to Google Ads. Responsive Display Ads, on the other hand, are dynamic ads that automatically adjust their size, format, and appearance to fit available ad spaces across the Google Display Network. These formats offer advertisers flexibility in creating visually appealing ads and reaching a broad audience. Uploaded ads provide precise control over creative design, while Responsive Display Ads automate optimization for maximum reach and performance.

There are two main types of ad formats you can leverage for your Display campaign:

  1. Responsive Display ads: Greater efficiency and scale
  2. Uploaded ads (Image & AMPHTML): Greater control
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