Last Updated on 4 years by School4Seo Team
- Drive action
- Build awareness
- Drive loyalty
- Influence consideration
The correct answer is: Influence consideration
Explanation: There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Influence Consideration” Marketing objective:
- Selling a product that requires that you educate your customer
- Selling a product you want to differentiate from what similar advertisers offer
- Encouraging customers to explore what you offer
Types of featured in this objective: Features that help to research customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/google-ads/answer/7450050
