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Home » Google Display Advertising Exam » Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?

Last Updated on 2 years by School4Seo Team

Automated targeting is the one automation model that Smart Display campaigns provides that might help Mike to create a more automated approach to managing his campaigns.


  • Automated ad language translation
  • Automated video production
  • Automated rule generation
  • Automated targeting

The Correct Answer is: Automated targeting

There are three core automation models that drive Smart Display campaigns: automated bidding, automated targeting, and automated creatives.

Automated targeting: Targeting optimizes where the campaign runs, which means ads increasingly show where they’ll get you the most business. Smart Display campaigns drive remarketing and prospecting alike.

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