Last Updated on 1 month by School4Seo Team

The performance planner will optimize Marta’s available ad budget for maximum growth, and she will get the incremental return.

• By finding areas of her total budget that could contribute to marketing.
• By determining which of Google’s ads are most appropriate for her brand.
• By teaching her employees the fundamentals of personal budgeting.
• By optimizing her available ad budget for maximum growth.

The correct answer is: By optimizing her available ad budget for maximum growth.

Explanation: By optimizing her available ad budget for maximum growth.

Performance Planner helps Marta allocate her existing budget most effectively. Even without increasing spend, the tool analyzes campaign data and forecasts performance across different budget scenarios. This allows Marta to identify optimal budget distribution, shifting funds to high-performing campaigns or ad groups. It helps her maximize conversions and ROI within her current budget constraints. By reallocating resources based on Performance Planner’s insights, Marta can achieve the highest possible growth without adding extra spend.

Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.

Read more here: https://support.google.com/google-ads/answer/10013084