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Home » Google Display Advertising Exam » Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?

Last Updated on 1 month by School4Seo Team

Remarketing option best suits Cassandra if she wants to customize her Google Display Ads based on how potential customers previously engaged with her website


  • In-Market audiences
  • Custom Affinity audiences
  • Similar Audiences
  • Remarketing

The correct answer is: Remarketing

Explanation: Remarketing option best suits Cassandra. Remarketing allows Cassandra to show targeted ads to users who have previously interacted with her website. This customization is based on specific actions they took, such as viewing product pages or adding items to their cart. By segmenting users based on their engagement, Cassandra can create highly relevant ads that resonate with their specific interests. This personalization increases the likelihood of conversions by re-engaging users who have already shown interest in her products or services, making remarketing the ideal choice for her needs.

Cassandra should use Remarketing to customize her Google Display Ads based on how potential customers previously engaged with her website. It’s how you reconnect with great prospects as they browse the millions of websites and apps.

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